Marketing a home based business can often prove more challenging than marketing a bigger company. Since smaller businesses have less visibility than other more prominent ones and a smaller budget, you may need to get creative and think outside the box when it comes to marketing strategies. The following are five simple ways you can successfully promote your home based business:
Visual advertising is a great way for your company to get noticed and advertising with banners can get your company’s message across. Banners are a cost-effective way to drum up business and choosing the right eye catching design can make your brand memorable. In addition to a great company name, you need to select a graphic that the consumer won’t soon forget and is synonymous with what you do. You can then implement the design in the banner along with the name. The banners are strong, long-lasting and can stand out at a trade show, festival or wherever you sell your products or services.
A professionally constructed website portraying what your organization does or sells will bring in significant traffic. An Internet search engine allows a consumer to pull up names of companies that handle the things that they may be looking for, such as landscaping or selling baking accessories. Customers shop at all hours of the day and night, so you need to make it easy for them to navigate around and purchase the items any time.
Networking is an inexpensive way to pitch your business and can include family, friends and neighbors. You can also determine your customer base and go after individuals who would be interested in what you have to sell. The local Chamber of Commerce, trade shows, festivals and professional conferences are other ways you can market your company.
Social Media Sites
Facebook, Twitter, Pinterest and YouTube are the hottest social media sites out there at present, and they are an excellent way to help get recognition. As you add more products or services, you can create content for those networks and send it to your friends and customers. As they comment or like what you have to say, your posts become more viral, and you reach a larger audience. You can also advertise special promotions and discounts to garner more attention. Eye catching videos on YouTube have been known to get a substantial number of hits. If you’re looking to gain the right amount of attention, you can come up with a creative video showcasing your company.
Newsletters and Blogs
Once you have reached a substantial following, you want to keep them coming back to your website. A weekly newsletter or blog is a great way to stay in touch with your customers, especially when you offer tips and advice. If your company sells baking products, you can offer handy tips on how to get your bread dough to rise properly and how to bake the perfect chocolate chip cookie.
The above tips will help you market your home business and give you a competitive edge over the other companies. They can also help you stay within your budget and still gain a successful following.